http://internet-marketing-ebusiness.info All About Internet Marketing Ebusiness Fri, 03 Apr 2009 01:44:14 +0000 http://backend.userland.com/rss092 en Email list dies a slow but steady death if action isn’t taken from time to time. For most of the companies, fifty percent of their subscribers leave them every year. Everyone uses their click, conversion and open rates in order to measure their email program’s success. But they fail to ... http://internet-marketing-ebusiness.info/2009/04/02/understanding-list-fatigue-and-list-churn/ Reducing and managing the number of email bounces has never been so critical for an email marketer. Frequent managing of email bounces reduces the email delivery costs and boosts the conversions and transactions. This is a sign of a good email program. The list needs to be cleansed on a timely ... http://internet-marketing-ebusiness.info/2009/03/26/tips-on-reducing-number-of-email-bounces/ One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. A world class brand builder can become a sure fire brand killer in no time if it is treated ... http://internet-marketing-ebusiness.info/2009/03/25/the-biggest-email-brand-killers/ Any marketing to be successful requires a particular strategy to be followed. Hence, email marketing also involves using some strategies. The biggest advantage of using email as a marketing strategy is personalization and segmentation. These advantages are also the most underutilized feature of email marketing, by most the companies. It ... http://internet-marketing-ebusiness.info/2009/03/21/strategies-for-email-marketing/ The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased ... http://internet-marketing-ebusiness.info/2009/03/18/testing-emails-effectively/ Permission is not an optional extra, but is the basic apparatus in email marketing. Permission is the key component in gaining recipient trust, optimizing deliverability and getting investment returns. It is practiced by all legitimate email marketers. But many new email marketers, especially those from print, television, radio and direct ... http://internet-marketing-ebusiness.info/2009/03/16/permission-is-not-optional-in-email-marketing/ The holiday email marketing season takes the overdrive with the onset of Halloween. Certainly, this isn’t the time to design the marketing program from the scratch. But a small fixes can do the trick to raise the deliverability by a few percent without the need to shift to another completely ... http://internet-marketing-ebusiness.info/2009/03/11/optimizing-holiday-email-marketing/ It is a fact that monitoring or managing customer feedbacks does not fall in the top 10 priorities of email marketers in order to improve the deliverability of their emails. It is really a sorry state of affairs as feedback management enables email marketers to improve email’s most important quality ... http://internet-marketing-ebusiness.info/2009/03/05/monitor-feedback-to-boost-deliverability/ The reader needs motivation in order to subscribe for emails from a company. This is the very first step towards increasing the email opt-in rate. The website should have display the benefits of subscribing. Simple, nondescript boxes inhabit the homepage which say ‘Subscribe to the company’s newsletter’ and nothing more ... http://internet-marketing-ebusiness.info/2009/03/05/mistakes-made-in-email-opt-in-usability/ At the year’s end everyone needs to look back on their email marketing efforts to see how successful their program was and if it wasn’t as successful as they were expecting, then what steps should be taken in order to make the program successful.  The main points to be looked upon ... http://internet-marketing-ebusiness.info/2009/03/03/making-the-year-end-email-marketing-review/